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How Can You Be Sure That You Will Always Get Your Affiliate Commission?

By Peter Phillips

As soon as you join an affiliate program you have to start extensively promoting the product otherwise you will get nowhere. Most affiliates join up because it's free to join, and then don't spend any money or hours on promotion, but still expect to make money. This is a lose-lose situation for both the product owner and the affiliate.

However, customers rarely buy a product on the first visit, and may indeed return and buy the product directly from the merchandiser, thereby cutting you out of your rightful commission. They may download a free eBook or report on their initial visit rather than buy the product itself. In this case the merchandiser will put them on his own email list - the customer may subsequently buy the product from one of the auto responder emails sent out by the product owner using that email list.

So the question arises - if a customer purchases the product through having received

another invitation to buy from an auto responder message will your affiliate link still be attached to that subsequent sale?

One way of ensuring that you get your commission is to be an affiliate for a product that is promoted on ClickBank.

When a potential buyer gets to the ClickBank site from an affiliate link which you have provided in your promotion, ClickBank inserts a small piece of code called a cookie on the customer's computer. This code includes your affiliate ID so when they eventually make a purchase from the ClickBank affiliate site to which you referred them, ClickBank picks up this code and gives you credit for the sale.

So, as long as your customer doesn't clear their cookies after a session on the net (and lots of people do just that), you should get the credit for your original referral, and consequently earn your commission. Of course if the customer returns to the ClickBank site from another affiliate, your cookie is overwritten, and you will lose the sale, but unfortunately there is no defence against this.

Therefore you should always make sure any affiliate program you join is set up to

track your original referral, and that you will get your commission even if your prospects don't buy on their first visit to the site. If the product is not advertised on ClickBank, which as we have seen keeps you fairly well protected, you should always ask the product owner about tracking your affiliate ID before you spend any time or money on promotion.

Another way you can lose commission is when a prospective buyer deletes your affiliate ID from the affiliate link you have promoted, and goes direct to the owner's sales page.

A way to avoid this is to direct the customer to a page on your own site, so that the prospect doesn't know that it is an affiliate link. Then on the page on your own site you put a phrase like "Click here to learn more", and have that phrase linked, by means of an HTML editor, to the real affiliate page.

This method has an advantage in that when the prospect is at your site, he may see something else he likes, and you could get two sales from the one visit!


Peter Phillips is an internet entrepreneur living in Canberra, Australia.

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